nike women | be transformed

laser people spotted in Asia Pacific Region

Electric Laser People provides the soundtrack for the new Nike Women Spring 09 “Be Transformed” campaign in Asia Pacific -- Nike Women’s largest integrated campaign to date. The campaign celebrates the transformation of women determined to drive their revolution through sport, becoming stronger and more confident.

"Be Transformed" was created by AKQA and will be distributed throughout Asia Pacific in cinema, TV, digital (mobile and website), print, out-of-home and in-store.

For those of you who know our music, you'll recognize the (skeleton of the) track "Guilty" from our debut album, "Straight Talk On Raising Kids," slightly modified for the ad. For those of you who are here by way of the ad itself, you can find the full-on track, as well as the rest of the album(!), for free(!!) download in our... uh, blog-toolbar-thing over there. (Sorry, I'm not the most blogiterate of us.)



Our video is called "Punchbag" (click for 17mb hires clip) and features beach volleyball star Sonia Kong battling a punching-bag-turned-Anime-monster. It's freakin rad.

It's featured on these Nike Women homepages throughout the Asia Pacific region:
Mainland China: http://www.nike.com/nikeos/p/nikewomen/zh_CN/
Hong Kong: http://www.nike.com/nikeos/p/nikewomen/zh_HK/
Taiwan: http://www.nike.com/nikeos/p/nikewomen/zh_TW
Korea: http://www.nike.com/nikeos/p/nikewomen/ko_KR/
Thailand: http://www.nike.com/nikeos/p/nikewomen/th_TH
Australia: http://www.nike.com/nikeos/p/nikewomen/en_AU/
Singapore: http://www.nike.com/nikeos/p/nikewomen/en_SG/
Philippines: http://www.nike.com/nikeos/p/nikewomen/en_PH/
India: http://www.nike.com/nikeos/p/nikewomen/en_IN/

More information on the campaign can be found here:
http://www.trashbagaesthetics.com/2009/01/15/nike-launches-%E2%80%9Cbe-transformed%E2%80%9D-ad-campaign/

We're super excited to have been given the chance to get the song out there to a new group of people and hope that we'll make some new friends.

Keep rocking!