Rethinking Green for Lean Times

"Shopping along" in Atlanta

How do consumers see green?

That's a question we asked ourselves at Continuum, the innovation consultancy where I work, a little over a year ago.
Just this week, we officially published our findings, and our friend Jennifer van der Meer shared some great thoughts on the work on the Core77 design blog.

Read the full story here:
http://www.core77.com/blog/business/continuum_rethinking_green_for_lean_times_12646.asp